Florence Welch Debuts New Gucci Stage Outfit and Appears on Film

The glorious front woman of Florence and the Machine, Florence Welch, has revealed the second of the incredible stage outfits that Gucci has designed for her. Taking to the stage on Good Morning America, she debuted this rust red gown and floral shrug. It is a colour that most red-heads wouldn't dare wear, but with her confidence, style and dramatic stage presence, it looks amazing.

In other Florence news, it was revealed that designer Mark Lupfer will present his second resort collection as a short 1960s-style mockumentary film, screening today at New York’s Mondrian SoHo, and featuring friends and fans of the brand (singer Florence Welch, actress Margo Stilley, and models Irina Lazareanu and Liddie Holt are among those with cameos). Each is afflicted with a fabricated, comical, social condition and holed up within Dr. Lupfer’s Laboratory, dressed in his body-skimming jersey dresses, striped cardigans and spangle sweaters. Florence plays the role of the hoarder.
"There’s a momentum to film,” Lupfer says. “And it gets across the personality of the brand. Fashion can be so serious, and personally, I prefer things a little lighthearted.” As do we. Played.